One of the most popular questions we get
is how do I get my site listed with search engines or how do optimize
my site for search engines. These days that's a very loaded question
because of how often the rules change. For a brand new site the task
can be time consuming and cumbersome but we have assemble a list of
quick start programs as wells as long term solutions to help you get
on the road to success and stay there. So book mark this page, read
the options, use the guides and of course if you have questions, and
you are one of hosting customers, please let us know. If you aren't a
client, please visit our
homepage and find out what you've
been missing.
Jumpstart
your site: The jump start portion of this page explains the
benefits of an immediate listing and low-cost methods that can be
implemented to start garnering top positions within days of listing
your site. There are a few good programs around that will help you do
just that. Review the links we have compiled below. All are good
programs and we've listed them what we feel is order of importance,
based on where they are broadcast and their ability to reach potential
customers. We've also added a rating based solely on our experience
with each of these services as well as comments that reflect our
opinion of the service.
Overture.com-
ROI Rating:
Overview: This was
the first and the best pay per click service. You can bid on the
keywords that users will select to find your product or services. You
are only charged for the visitors to your site.
Benefits: Listing appears on Yahoo, MSN, Altavista
Lycos, plus many more... An account with Overture can help you reach
80 percent of internet users.
Comments: We like the Overture program. We find it to be
flexible, very easy to manage, accommodates all size budgets and very
effective for getting people to your site. It's alot of bang for the
buck!
Special offers: Receive $10 credit From Overture when you
sign up from our site.
Click here to sign up and receive your $10
credit.
Google AdWords:
ROI Rating:
Overview: Lets face it,
Google and its affiliates arguably do the most traffic on the internet
for searches daily. Their adwords program allows you to purchase
"classified" type ads off to the right hand side of their search
listings.
Benefits: In addition to Google, their ad words lists on
the top of AOL searches that feed the 30+ million AOL users. Good
blanket coverage
Comments: Although we like Google and strongly advise
customers to use it, it is a little difficult to manage from a
funding standpoint. Google charges after your ads have appeared and
from our experience, you can rip though alot of cash quickly unless
you really keep an eye on it or have deep pockets to fund it. Our
advise is to make sure your site is fine tuned enough to close
the sale from your site before you start spending money on Google. In
our opinion, Overture is a great playground for fine tuning your
marketing message at a much lower price and then adding power of a
Google Adwords listing.
Special Offers: None at this time
Excite.com Paid Inclusion
:
ROI Rating:
Overview: 48 hour turn around to be included in
Excite's search engine. There isn't a placement guarantee, just an
inclusion guarantee. So some of what goes on here is up to you and how
you build your site. Our Do-It-Yourself guide will explain what needs
to be done.
Benefits:
Relatively low cost one
time payment alternative with the highlight of this program being
dogpile.com. Although Dogpile isn't often discussed, it does display a
multitude of search results from several different search engines
simultaneously. Often used by more internet savvy surfers.
Comments: Although Excite is no longer the powerhouse it once
was the benefits of Dogpile are well worth it. If you follow the
instructions on the shelf help guide we put togather if you have a
normal keyword, something not like Mortgages you stand a good chance
of obtaining a decent placement. The price is low and can easily
fit into any budget.
Special offers: None at this time
